Metropolitan Library System

What is Guerrilla Marketing: Introduction to Guerrilla Marketing. Are you interested in finding new marketing techniques so you can promote your business? Have you heard about Guerrilla Marketing and want to know everything about it? This complete guide will give you all the essential knowledge about this new marketing approach. This beginner's guide to Guerrilla Marketing will teach you everything, from its definition and background to the pros and...

Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results....

Social media has erupted onto the global scene as the now-dominant medium of connection and collaboration. For people, and for society, the implications of such a transformation are massive. For businesses, the implications are even more profound. Business in the modern globalized and digitized ecosystem relies upon a toolset not available mere decades ago. While new challenges have emerged, small businesses have more of an opportunity than ever to...

As a small business/start-up owner or marketer wearing many hats, you know the important role marketing plays to grow your business. However, there are many different types and ways of doing marketing. Marketing best practices and techniques also continue to evolve as the potential customer becomes more in control of their purchasing process. Inbound marketing is a comprehensive framework of tools and techniques that guide business owners and marketers...

This indispensable guide for those looking to start their own business provides all the essential information for overcoming any obstacle thrown in their way during the process.

Build a foundation for your business, online and off. Create and implement business and marketing plans. Comply with tax rules, including those affecting home businesses.

Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent.Featuring inspiring examples of entrepreneurial...

"Part uplifting narrative and part instructional manual, Small Business Revolution explains how SMBs can endure a recession and remake themselves for a post-pandemic marketplace. Using examples from the award-winning TV show of the same name and from Deluxe's 4.5 million customers, entrepreneurs and small business owners will learn how to manage cash flow in a recession, navigate payroll costs in a turbulent time, adjust to new customer buying experiences,...

If you have a business, a product, a service, or a career of any kind, there will be a reason for you to get on the social media bandwagon. I have come across 3 kinds of people when it comes to social media. The first are 'all over it like a rash', the second 'dip in and out' and the third set up a profile page and then walk off into the sunset. Happily ever after? No! Only half of what they could say is being said. The other half has been left open...

Entrepreneur Launch Your Business uses fun games, puzzles, quizzes, and stories to introduce kids to topics like business idea generation, setting goals, planning, saving and budgeting for your small business, advertising, marketing, and sales so kids can get their small business started quickly and easily.